Priced per seat. Scoped to your vertical.

You are probably not switching CRM — you are closing the gap it does not cover. A CRM records what your team tells it. It will not survey a site, cost an install, tell you a deal’s buying centre is incomplete, or show you that the proposal was never opened. Pursiva replaces the parts of your process currently living in spreadsheets, inboxes and memory, and sits alongside what you already run.

Complex deals are expensive to pursue. Every one consumes engineering hours, site visits, costing work and proposal time long before anyone signs. The cost is not in the deals you lose at the end — it is in the deals that were never winnable and absorbed months of that effort anyway. Pursiva makes the weak ones visible early, while the investment is still small.

It tells them what the evidence says, and it never closes a deal on its own. A Critical health signal is a prompt to make a decision deliberately — rescue it with a specific action, or close it out and put the time somewhere better. Judgement stays with the salesperson; the difference is that the judgement is informed and the reasoning is recorded.

You decide what is optional and what each option costs before the proposal goes out. The buyer can only choose between things you have already priced, and the total recalculates from your figures — they cannot edit a rate or invent a discount. In practice it protects margin rather than risking it, because the trade-off happens against your numbers instead of in a phone call where someone is under pressure to concede.

Who opened it and how often, which sections they spent their time in, how far through they read, and which options they switched on. That tells you whether the finance director ever looked at it, whether they care more about lifetime cost than headline price, and whether the silence you are getting means "not interested" or "never received it".

Pursiva is deliberately narrow. It does not do marketing automation, ticketing or general-purpose customisation. It does one thing — the loop from first site visit to accepted proposal for complex, site-installed systems — end to end.

Pursiva was built by someone who has run these deals: surveying sites, qualifying opportunities, building costings and writing proposals for six- and seven-figure equipment installs. We do not claim to know every vertical on day one, which is exactly why custom addon modules exist. Tell us what is different about yours.

Nothing has to switch overnight. Most teams start new opportunities in Pursiva while existing ones wind down in the old system. We can talk through a data import when there is a concrete need for one.

Seat pricing sits in line with what you would expect to pay for a CRM or CPQ tool per seat per month. If your vertical needs a custom addon, that is a separate fixed-scope quote after a discovery call. Prices are set in conversation while the product is pre-launch.

Register now and you go on the early access list. When the trial opens we email you an invite key good for 21 days — the early registration bonus. After launch the standard trial is 14 days. No card is required to trial, either way.

Pursiva runs on managed infrastructure with per-workspace isolation enforced in the database itself, not only in application code. See the privacy policy for detail on data handling and retention.